Backyard, Pool & Spa Industry-Specific Market Research

Backyard, Pool & Spa

P.K. Data began its industry-specific work in 1992 within the residential and commercial swimming pool and spa segments and is today considered source authoritative in both. Many of the largest firms in both industries are clients of P.K. Data. Since then we have expanded our scope of engagements to include backyard products and equipment, pet products, and furnishings. Examples include:

	A Competitive Intelligence Template that provided timely response to a client’s quickly changing competitive landscape.
	Merger & Acquisition Due Diligence that is frequently cited by the client as the critical difference in several acquisition valuations.
	Category Opportunity Assessments that have helped several clients make better-informed judgments about investing in collateral industries.
	Large-Scale Customer Satisfaction and Market Share Tracking Studies that have allowed many of our clients to better quantify their returns on marketing program investments.
	Consumer and business executive Feedback Panels, a captive group of pre-qualified respondents that allows us to quickly ascertain responses to key issues within days of receiving the client request.

P.K. Data has also published a considerable amount of its own secondary research in the form of industry briefings and reports (see Pool & Spa Industry Research).