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Industry Intelligence
P.K. Data first got its start by
providing clients with category reviews for such far-flung
industries as automotive electronics, swimming pool
chemicals, and computer networking services—even automobile
covers in South America.
An industry review is a business
segment told in terms of unit and dollar sales over time,
plus market share, competitive strategies, product
lifecycles, pricing, distribution dynamics, legal and
regulatory issues, end-user profiling, and much more. No
business plan is complete without this information.
P.K. Data’s category reviews
have been used to launch or restage products, determine the
viability of a new technology, and determine the fate of a
failing line. As a competitive tool in ROI-sensitive
bandwidth, a P.K. Data industry review is simply good
insurance.
Competitive intelligence
Like customer satisfaction,
competitive intelligence works best when it is continuous.
In the immortal words of hockey’s Wayne Gretzky: “I don’t
care where the puck is now—I want to know where it’s
going.”
Assimilating an ongoing analysis
of competitive activity allows you to develop baselines and,
therefore, spot key trends. With that information you can
more effectively develop marketplace counter-measures.
P.K. Data can help you tailor a
program best suited to your individual situation. With our
evolving network of proprietary online databases and
thousands of professional contacts, we can keep you updated
as to industry developments using a range of
deliverables—from daily emails, to periodic executive
briefings, to annual strategic planning retreats.
This is the information age and
P.K. Data is the information agency. With so much available
knowledge and so much at stake, staying uninformed is no
longer an option.
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M&A due diligence
In the past, merger and acquisition due
diligence was limited to legal reviews and financial
audits. But today, competitive due diligence extends that
practice into the marketplace in order to expose latent
issues that could seriously erode the value of your newly
acquired assets.
P.K. Data has conducted many fast-track
M&A background studies, several of which have seriously
impacted subsequent negotiations.
Considering the stakes involved in any
merger situation, a P.K. Data review is cheap insurance.
And we can react very quickly: Most of our studies can be
completed in six weeks or less.
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Channel management
The processes by which products go to
market are very complex. And despite all of the speculation
over the presumed forces of disintermediation, channel
relationships are just as critical as ever.
Distributors, VARs, jobbers, brokers,
and manufacturers’ reps can tremendously implicate the
success of a product. And that’s why devising strategies to
optimize channel relationships is critical to the product
mission.
P.K. Data has a very acute awareness of
channel dynamics, and we can help you tailor a plan for
creating the most strategic and productive relationships.
Using numerous market reconnaissance
protocols, we have crafted dozens of programs designed to
encourage and reward profitable supply chain deployment. We
can help matrix go-to-market alternatives. We can track
mid-stream customer response. And, of course, we can poll
end-users so that long-term channel consequences¾such
as emerging e-commerce implications¾can
be read and anticipated well in advance.
P.K. Data had developed a Marketplace
Audit template for helping you to ensure that your company’s
knowledgebase is as complete as possible.
Click here for a
complementary copy. |
