• Customer satisfaction
  Customer satisfaction tracking is a mainstay of the marketing research process because of its effectiveness as an early warning tool. Through this crucial process you can assess customer service, evaluate loyalty and re-purchase consideration and remediate any negative perceptions.
  
  
• Attitude and usage studies
  Attitude and usage testing typically answers such consumer questions as:
  
  "What brand are you currently using?"
  "How much do you use?"
  "What other brands have you tried?"
  "What other brands do you know?"
  "Why haven't you tried this brand?"
  "How much would you expect to pay for this product?"
  "Where would you expect to shop for a product like this?"
  
  A well-designed A&U test is an excellent tool for tracking share of mind, as well as understanding the reasons why a brand is failing. It can also provide an early read on price sensitivity, purchase drivers, and channel preference.
  
   
• Advertising effectiveness testing
  Every year the complexity and cost of consumer advertising continues to increase. Never before have there been so many media options and yet the stakes are higher than ever.
  
  Further complicating the issue is the geography of media placement. Rarely does it make sense for most consumer products manufacturers to run full national campaigns. As a result, market selection becomes a key component of any media plan.
  
  P.K. Data has a long history of conducting pre/post campaign tests for its clients. But just as importantly, we also have the ability to help you select test (or rollout) markets based on your target audience, market category development, and relative cost efficiency.
  
  Our comprehensive market-level database of consumer demographics, lifestyle factors, and purchase behavior assures the most optimal return on your media investment.
  
  
• Website surveys
  While a growing percentage of marketing dollars is spent on Internet strategies, most companies do not evaluate the effectiveness of their websites in meeting the needs of their consumers. Who is visiting their site? What were they looking for? How satisfied were they with their site visit experience? P.K. Data's website surveys can give you the information you need to continuously improve your site's content and graphics.
  
   
• Online research
  Because online research is fast and extremely cost-effective, it is frequently the preferred solution for continuous tracking studies  or short-term surveys. P.K. Data maintains a proprietary website specifically for conducting online research among your customers or prospects. 
  

INDUSTRY INTELLIGENCE

P.K. Data got its start by providing clients with category reviews for such diverse industries as automotive electronics, specialty chemicals, and medical devices.

An industry review is a business segment described in terms of unit and dollar sales over time, plus market share, competitive strategies, product lifecycles, pricing, distribution dynamics, legal and regulatory issues, end-user profiling, and much more. No business plan is complete without this information.

P.K. Data's category reviews have been used to launch or restage products, determine the viability of a new technology, and predict the fate of a failing line. As a competitive tool in ROI-sensitive bandwidth, a P.K. Data industry review is simply good insurance.
 

• Competitive intelligence
  Assimilating an ongoing analysis of competitive activity allows you to develop baselines and, therefore, spot key trends. Armed with that information you can develop more effective develop marketplace countermeasures.
  
  P.K. Data can help you tailor a program best suited to your individual situation. With our evolving network of proprietary online databases and thousands of professional contacts, we can keep you updated as to industry developments using a range of deliverables—from daily emails, to periodic executive briefings, to annual strategic planning retreats.
  
  This is the information age and P.K. Data is the business information agency. With so much available knowledge and so much at stake, staying uninformed is no longer an option.
  
  
• Merger & acquisition due diligence
  In the past, M&A due diligence was limited to legal reviews and financial audits. But today, competitive due diligence extends that practice into the marketplace in order to expose latent issues that could seriously erode the value of newly acquired assets.
  
  P.K. Data has conducted many fast-track M&A background studies, several of which have seriously impacted subsequent negotiations in our clients' favor.
  
  Considering the stakes involved in any merger situation, a P.K. Data review is cheap insurance. And we can react very quickly: most of our studies can be completed in six weeks or less.
  
  
• Channel management
  The process by which products go to market is very complex. And despite all of the speculation over the presumed forces of disintermediation, channel relationships are just as critical as ever.
  
  Distributors, VARs, jobbers, brokers, and manufacturers' reps can directly influence the success of a product. And that's why devising strategies to optimize channel relationships is critical to the product mission.
  
  P.K. Data has acute awareness of channel dynamics and we can help you create the most strategic and productive relationships.
  
  Using numerous market reconnaissance protocols, we have crafted dozens of programs designed to encourage and reward profitable supply chain deployment. We can help matrix go-to-market alternatives. We can track mid-stream customer response. And, of course, we can poll end-users so that long-term channel consequences—such as emerging e-commerce implications—can be read and anticipated well in advance.
  
  P.K. Data had developed a Marketplace Audit template to help ensure that your company's knowledge is as complete as possible. Click here for a complimentary copy.
   

Mapping and Site Selection

Where are your potential customers?

Which of your current sites has the greatest local demand?

Where should you be building new facilities in order to be closest to your customers?

P.K. Data's unique mapping capability can help you identify the most productive locations for stores, distributions centers, service facilities and healthcare providers.

Examples:

• Enumerating the number of high net-worth households within 10 miles of several bank branches.
  
• Identifying elderly patients within a 20-minute drive of a research clinic.
  
• Locating small businesses that are candidates for a new office-warehouse suite.
  
• Helping a hospital system develop outreach clinics based on therapeutic specialties.
  

P.K. Data combines research with an advanced mapping system to offer you a preemptive approach to marketplace surveillance. Today we track the most up-to-date market information—not only in the United States—but in over 100 countries.

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