Pkdata’s healthcare practice offers innovative research solutions
for leading pharmaceutical and other life science firms.
for leading pharmaceutical and other life science firms.
We created Geodemics®, a proprietary patient prevalence mapping tool that has been widely used in clinical trials globally to support patient recruiting as well as to identify markets for approved drugs. Geodemics® utilizes the latest geographic information system technology to create fast, informative epidemiology analyses for a wide variety of applications. In addition, Pkdata has a long history of conducting custom market research studies among healthcare providers, hospital staff, and patients. We also have access to many proprietary medical databases including ICD9 reimbursement data and drug utilization data. Whether you need patient counts by market, a survey of caregivers, or a quick review of medical thought leaders anywhere in the world, Pkdata is the source.
Research and Consulting
Pkdata serves some of the leading names in the healthcare sector, including pharmaceuticals manufacturers, healthcare providers, medical products manufacturers, and insurers. The following is a brief sample of the types of projects we have completed in this arena:
Healthcare Geographics
In 2006, Pkdata developed Geodemics™, a proprietary methodology for identifying unique patient populations in support of clinical trial recruiting. To date, we have completed nearly 100 studies in over 70 countries for 12 of the top 20 pharmaceutical firms.
We created Geodemics®, a proprietary patient prevalence mapping tool that has been widely used in clinical trials globally to support patient recruiting as well as to identify markets for approved drugs. Geodemics® utilizes the latest geographic information system technology to create fast, informative epidemiology analyses for a wide variety of applications. In addition, Pkdata has a long history of conducting custom market research studies among healthcare providers, hospital staff, and patients. We also have access to many proprietary medical databases including ICD9 reimbursement data and drug utilization data. Whether you need patient counts by market, a survey of caregivers, or a quick review of medical thought leaders anywhere in the world, Pkdata is the source.
Research and Consulting
Pkdata serves some of the leading names in the healthcare sector, including pharmaceuticals manufacturers, healthcare providers, medical products manufacturers, and insurers. The following is a brief sample of the types of projects we have completed in this arena:
- An Operating Room Products Utilization Review that allowed the manufacturer to rationalize SKUs, reduce product redundancies, and eliminate excess inventory costs.
- An Analysis of Channel Opportunities that ultimately resulted in significantly improved market share for a medical products manufacturer’s distribution programs.
- An Attitude and Awareness Study that was instrumental in the turnaround of a newly staged ophthalmic medication.
- A nationwide survey of physicians, nurses and caregivers that guided the establishment of a new outreach program for one of the largest U.S. medical associations.
Healthcare Geographics
In 2006, Pkdata developed Geodemics™, a proprietary methodology for identifying unique patient populations in support of clinical trial recruiting. To date, we have completed nearly 100 studies in over 70 countries for 12 of the top 20 pharmaceutical firms.
