Pkdata began following the swimming pool and spa industry in 1992. Since then, we have completed over 400 studies such as the following:
Channel development strategies | Merger and acquisition due diligence
New product opportunity assessments | Product re-stagings
Brand awareness/brand valuation studies
New product opportunity assessments | Product re-stagings
Brand awareness/brand valuation studies
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Consulting and Advisory Services
Pkdata has covered the swimming pool and hot tub industry for nearly 25 years. We are experts in go-to-market strategies including product development, channel dynamics, competitive assessment, and consumer characteristics. We have been called upon on numerous occasions to provide counsel for acquisition due diligence, product launches and restagings, market development, and brand valuation, among many other assignments.
This combination of outside perspective and category expertise makes us an ideal partner for the analysis and deployment of market strategies and counter-measures. Custom Market Research
Pkdata began as a market research company over 30 years ago so we are well versed in the techniques of data collection and analysis via surveys, executive interviews, group exchange, and diary panels. Some of the many types of market research that Pkdata has undertaken:
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Pool & Hot Tub Data
a la Carte 
When you follow an industry for over 25 years, as we have with pools and spas, you generate a lot of data. Obviously, we can’t fit all of it in our many reports. Pkdata is pleased to offer DataPoints™, a service providing custom runs of over 500 pool and hot tub datasets including unit and dollar sales of inground and aboveground pools and hot tubs, equipment and chemicals data, channel analyses, owner profiles, and much more.
Retail Analytics
Pkdata’s Pool Store Trading Area Reporting is a proprietary set of analytics for evaluating and optimizing a store’s competitive position in their market. PoolSTAR allows retailers to identify pool-owning prospects and conduct an insightful competitive assessment utilizing the latest geographic tools. |
Industry Research Reports
Over the years, Pkdata has also published hundreds of reports covering a wide range of topics specific to the pool and spa industry. The firm’s annual industry statistics compilations are considered a key adjunct to the business plans of major industry stakeholders.
Newsletter & Charts
Click for recent issues of Waveline,
Pkdata’s periodic newsletter of informative research findings. 
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