Are your store locations really living up to their potential?
Here's how to know for sure.
Pkdata’s Store Trading Area Reporting (STAR) tool is a mapped depiction of a retailer’s effective trading area told in terms of both residential swimming pool households as well as competition. Trading areas can be defined by radius, drive time, or the special impositions created by rivers, interstate highways and other boundaries.
The STAR technique can identify the location of specific pool-owning households and then characterize them by household income, median home value, likely use of a pool service, and even disposition to spend on pool accessories.
And we can identify the competition including both pool products retailers and mass merchants including general merchandise, home centers and wholesale clubs.
If you are a retailer with a single location, you can compare your STAR analysis against national or regional averages for other stores. If you have multiple locations, you can use STAR to understand better why one or more of your stores is underperforming and what you can do about it.
Manufacturers and distributors can use STAR to support key dealers or to more precisely allocate support dollars.
Pkdata’s Store Trading Area Reporting (STAR) tool is a mapped depiction of a retailer’s effective trading area told in terms of both residential swimming pool households as well as competition. Trading areas can be defined by radius, drive time, or the special impositions created by rivers, interstate highways and other boundaries.
The STAR technique can identify the location of specific pool-owning households and then characterize them by household income, median home value, likely use of a pool service, and even disposition to spend on pool accessories.
And we can identify the competition including both pool products retailers and mass merchants including general merchandise, home centers and wholesale clubs.
If you are a retailer with a single location, you can compare your STAR analysis against national or regional averages for other stores. If you have multiple locations, you can use STAR to understand better why one or more of your stores is underperforming and what you can do about it.
Manufacturers and distributors can use STAR to support key dealers or to more precisely allocate support dollars.
