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Since 1987, Pkdata has provided comprehensive market analyses that inspire fast responses to critical business situations. Our approach to marketplace reconnaissance and reporting involves a blend of techniques and tools, few of which utilize "traditional" survey research.
Surveys and focus groups are not always relevant responses to business challenges. In addition, many so-called custom studies simply mimic portions of earlier initiatives by other organizations, thus needlessly reinventing the wheel at considerable expense. Pkdata began as a secondary research consultancy before migrating to commissioned engagements. Over the past 20 years we have developed a comprehensive global database network capable of locating some of the most obscure data imaginable. This not only provides essential context for a categorical understanding of a valuable market, but can also recalibrate or obviate the need for original research. We operate under a philosophy of total engagement. As you will see from our portfolio of services, our solution set is comprehensive. |
Pkdata has three practice areas
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Healthcare
We serve the informational needs of payer, provider and life science firms globally with diverse solutions including custom research and our proprietary Geodemics™ patient mapping tool for clinical trials.
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Pool & Spa
Since 1992, Pkdata has completed over 400 studies within the swimming pool and spa category. Its industry reports are widely referenced as important decision making tools.
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Consulting
We have completed hundreds of research and advisory assignments for companies in categories as diverse as airlines, automotive products, retail and financial services.
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